Despite its well known advertising campaign championing the $5 Footlong sandwich, Subway has decided to use its newfound popularity in another way…with deceit!
If you haven’t caught the message, Subway is not only advertising its usual catalogue of $5 footlong sandwiches, which includes staples such as the chicken breast, ham & cheese, meatball marinara, tuna and other classics, but now Subway has a limited promotion that says “any footlong” can be bought for $5.
Now, when I hear the word “any”—especially in song format—I am inclined to believe that “any” is indeed what I’m being offered. However, upon going to a local NYC Subway while at my freelance gig last week, a co-worker and I became the products of false advertising.
Having come to Subway to test out this $5 “any footlong” special, I came in and observed the menu. Now, not even I really expected every sandwich to be available for $5. I knew a Philly Cheesesteak or some other premium sandwich would not be available, but I knew of a sandwich that I had seen on the commercial that should have been available to me. So I ordered that sandwich, the Chicken Bacon & Ranch footlong, expecting to pay $5 plus NYC sales tax. However, when I got to the register, I was in for quite the surprise.
They rang me up for $7 and some change!
Now, I was no math major, but I knew NYC sales tax wasn’t so high that it could turn a $5 purchase into $7 rip-off.
I asked the woman what was going on, and they said the Chicken Bacon & Ranch was not included in the promotion. Right with me, my co-worker ordered the Chicken Parmesan Sandwich, and he was greeted with a total of $10+.
This was one hell-of-a-surprise. I had been harboring that sandwich all morning long, probably more for its price than its taste, but in one swipe of the debit card, they ruined all of my excitement. You can believe I squabbled with them, because I couldn’t believe that such a simple sandwich was not in the “any” category. Nevertheless, they refuted me. And yes, I still bought the sandwich, because that’s what I really wanted, but you can rest assure I wasn’t happy about it.
When I got back to my computer, I checked out the Subway website to see what they were offering, and of course, the Chicken Bacon & Ranch was up there. That means this was a huge oversight by the particular Subway franchisee I went to. I won’t mention the place’s location (852 10th Avenue, New York, NY 10019), but you can rest assure they’ll never win another battle with me.
Anyway, if you take only one thing away from this post, let it be this: there’s no such thing as a free lunch…even if it cost you $5.